Readers Note: This is the second of a three-part series on content and content marketing. Read “Why Content is Still King Part 1.” Content Marketing 101 Content Marketing is the long-term online marketing strategy used to captivate, engage, incent, and retain audiences — existing and potential customers — with highly relevant content that builds your […]
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Owned, Earned, and Paid Media and Content Marketing If you’ve read any digital marketing or marketing strategy industry publication, email newsletter, or blog post in the past five to ten years, you’ve probably seen a “Content is King” or “Content Marketing is King” headline or post. In our opinion, the sentiment behind “Content is King”
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Social e-commerce has grown in popularity over the past year as retail shifted from in-person purchases to online purchases due to the pandemic. Because of that huge shift in consumer behavior, many social platforms added or enhanced their shopping features to add convenience to the shopping experience. Enter: social e-commerce, the newest way to interact,
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We imagine you’re knee-deep in brainstorming a 2021 marketing plan that incorporates the oddities of 2020’s consumer behaviors as part of your strategic forecast for this year. Below are three digital marketing tips that can help unify your social media strategies under one primary goal: build customer retention. Now more than ever is the time to meet your clients
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Step 7. Measure We have arrived at the finale of our blog series, 7 Steps to Successful Social Media Marketing, Step 7 Measure. To recap, we’ve discussed why social media is important for your business and brand, and how to get started. In Step 1 we explained why research is key to identifying your audience,
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Step 6. Marketing We have almost made it to the end of our blog series, just 2 more steps to go! We highly recommend you start at the beginning if you haven’t been following along. Check out Step 1 – Research, Step 2 – Goals, Step 3 – Branding, Step 4 – Content, and Step
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Step 5. Engage Congrats on making it to Step 5 – Engage. Just because you have Content, Branding, Goals and Research covered, doesn’t mean your job is done. Engaging is a critical component of all social media management. Charlie Rose, considered one of the best interview hosts of our time, was recently asked by Stephen
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Step 4. Content We’ve reached the midway point in our 7 Steps to Successful Social Media Marketing blog series. If you need to catch up, follow the links to Step 1 Research, Step 2 Set Goals, and Step 3 Branding. Companies should focus more on how to BE social, and less on how to DO
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Now that we have covered Step 1 – Research, and Step 2 – Setting Goals in our blog series, 7 Steps to Successful Social Media Marketing, it’s time to start putting your plan into action. Step 3: Branding Once you’ve identified which social media platforms to join, you will need to create accounts for each
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Last week Creative Blend Design introduced our new blog series, 7 Steps to Successful Social Media Marketing, beginning with Step 1: Research. Today, we’ll discuss step 2, one of the most important steps in any marketing plan: Setting Goals. Step 2: Set Goals Goals can help provide a number of benefits for your business and
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