2017 has come and gone. A lot of great things happened in 2017, especially in the marketing industry. “Like what?” you might ask. Well, for starters, Twitter finally upped their character count to 280 characters. At the start of the year, Facebook announced that it would change its algorithm in order to make family and friends content more visible than ad content. This is big stuff! Being a marketer means we constantly have to stay up-to-date with the latest marketing tools and trends. Although we are sad to see 2017 come to an end, we are excited to see what 2018 will bring to our industry. Here’s a little inside look into tools we are certainly interested in using during 2018.
Just when you think you have found the perfect keywords for your SEO and content marketing, you find another tool that discovers a whole new world of content. UberSuggest lets you search for new keywords by putting your main keyword in its suggest tool. The tool pulls keywords that aren’t found in Google Keyword Planner. Never feel at a loss of words for your hashtags again.
If design is not your strong suit and you need a new graphic created for an email campaign, now that’s not a problem! Canva is an easy to use tool that helps you create flyers, photos, graphics, you name it. Their user-friendly features and functionality makes graphic design achievable for anyone. Well, maybe.
Ever draw a complete blank on blog topics or content for social media posts? If your answer is yes, then you need to look at Buzzsumo. This tool finds content that is most shared, key influencers, notifies you when your content is being mentioned and tracks your competitors content performance. With Buzzsumo, you’ll always be in the know with your brand and its content.
What is the number one thing all digital marketers aim to do each day? The top answer is to improve website performance. Sumo offers tools that help increase your traffic, grow customer relationships and track your traffic data. The best part is, their tools are free to use! Who doesn’t love free stuff?
It’s no secret that video content is on the rise and about to explode. More people are watching content instead of reading it. However, what if you’re not a videographer? Thankfully, there are tools that can help you create enjoyable videos for your business. To help you get started, use Biteable. Biteable is a simple to use video creation tool. Choose from one of their templates and just follow the steps. If you aren’t already in the game with video, now is the time to start.
With increased competition and the pressure to promote more eye-popping content, creating the perfect content or finding the right tools can be a hard and time-consuming process. Now that we have entered 2018, the need for fresh content and keeping up with the latest trends is high. These tools are only a select few that we can expect to see great things from in 2018.