Why You Should Use Google My Business

Woman holding up a sign in front of a brick background

Consumers spend a lot of time online, now, more than ever. With that comes an increasing number of accessible tools to accommodate the shift in purchasing patterns. Give your clients the gift of a streamlined consumer experience with Google My Business, an easy-to-implement, free business management tool that allows companies to update business information across Google, including Search and Maps.

Google My Business can:

  • boost your online visibility
  • act as a centralized tool containing your business’ information
  • engage potential consumers
  • collect customer reviews
  • track Smart Campaign performance

With a few simple clicks, you can set up your Google My Business page and start benefitting from increased visibility and engagement.

Increased Online Visibility – Local 3-Pack

One significant way Google My Business can boost your business’ visibility is by including it in the “Local 3-Pack,” a special map listing that presents the three companies Google considers most relevant to the consumer’s search. The metrics of consumer relevancy include the specific keywords of the search and proximity to the user. According to a study by Moz, 44% of users clicked on businesses on the Local 3-Pack before researching anything else.

Increased Online Visibility – Google Maps

Because of its on-the-go advantage, Google Maps might be one of Google My Business’ most essential features.  It ensures that your business address, hours, necessary information, and directions appear to users when they select your location in Google Maps. This increases your chances of customers engaging with you.

Ease of Information

When you create a Google My Business profile, Google will provide you the opportunity to give consumers a centralized, easy-to-access home for all your information on Google search results. On a panel to the right of the screen, your business name, its days and hours of operation, a list of services, and a brief description will help inform consumers whether your business is right to satisfy their needs. To ensure that your Google My Business profile is eye-grabbing, Google also allows you to add images to stand out from the competition. If your potential customers would like to read more, your website and social media displays give them more opportunities to get to know your business. As you post updates to your social media accounts, also posted your updates to your GMB profile, including any coupons or promotional offers.

Increased Engagement

Once Google presents your business to the consumer, all it takes to engage with your business is a single click. Google gives your potential customer the option to instantly call or send you a message, enabling you to answer any of their questions in real-time.

Direct communication with potential customers will help build their trust and increase your chances of closing a sale.

According to Google, businesses with Google My Business profiles are 70% more likely to attract location visits. Also, consumers are 50% more likely to purchase from you. Once a customer patronizes your business, Google provides a place for them to leave a review. This immediate feedback on your service can build trust with potential customers who rely on positive reviews to vet new companies.

Given these advantages, we recommend taking your business’ online presence to the next level with Google My Business. For more information on digital marketing, contact us here.

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